GUERRILLA SIGNS, headquartered in Springfield, Missouri, was established by Russell Smith and Ken Coleman to empower businesses and individuals to set up and display their own signs in a matter of minutes. The company offers the best in marketing solutions with the most universal signs on the planet!

Guerrilla Signs manufacture the only collapsible banner stands in the world!

Ken was a high-profile real estate broker in Branson Missouri for more than 30 years becoming the youngest realtor in the state at the age of 21. He is responsible for the marketing and sales for Guerrilla Signs. Giving back to the community is very important to him. He helped raise $160 million for the Branson Airport and served as the chairman of the board for the first three years of the airport’s operations.

At the age of 11, Ken was helping his uncle put out open house signs. His uncle complained of how easily the signs scratched his car, and how difficult they were to display and store. His uncle told him that someday someone would redesign the real estate sign. Unfortunately, a week later, Ken lost his uncle in a plane crash. The inspiration from working alongside his uncle stayed with the entrepreneur, and ultimately manifested itself in our company. Throughout his career, Ken attempted to design a sign that would solve all of the problems with traditional signage; he even went to several engineers who all told him that it couldn’t be done. He prayed on it, and two weeks later a good friend introduced him to Russell.

Marketing The Signs

Ken Coleman, is the marketing genius behind Guerrilla Signs. With his incredible ability to think outside the box, Coleman has given new meaning to the term “guerrilla marketing.”

The company has kicked off with a bang, gaining major interest from national companies such as, Wendy’s, QuikTrip and Chrysler.

To introduce this new sign to the masses, Coleman brought to life another brilliant creation…the energetic and fun-loving mascot of the company, Rusken. This talking life-sized Gorilla catches everyone’s attention at sponsored events. The mascot’s playful interaction with unsuspecting attendees is always the most memorable part of the event.

Whether you discover Guerrilla Signs online, in person or high-fiving Rusken, you are experiencing this New Media. Ken’s true passion is inspiring businesses to take control of how to tell their own story.

Russell is the engineer and inventor behind our mobile signs, and is responsible for the technical aspects of production. Russell has a degree in mathematics, and a minor in physics, along with a background in chemistry and engineering. His main research is in fractional differential equations, calculus of variations, and general relativity; all of which he says have helped him design products over the years by giving him the ability to visualize 3-dimensional objects in great detail before they are built.

Inventing The Signs

Russell conceptualized the functionality of the signs in about 24 hours. He was given a list of about 10 problems with traditional signage that his new design needed to solve; after receiving the list he paced back and forth in his office, stopping periodically to make notes and quick hand sketches. Shortly their after he had figured out the one design that solved each and every one of the problems on the list. It then took Russell about 3 weeks to do the mathematics required to minimize materials needed. Russell then built a prototype of the Silverback, bolted it onto the back of a pickup as a means of wind testing it, and headed down the road; even at 80 MPH there wasn’t any indication of failure.

The next step was to spend the next 4 weeks setting up the manufacturing facility. At one point Russell was working in the middle of the night and a freezing rain storm prevented him from being able to go home. As the temperature inside dropped to below zero, the only means of staying warm was to take 6 silverback signs and lay them across two beams to form a type of grid. Russell then placed a small heater underneath so that the hot air would rise up between the signs and that is where he slept. He used a 4×4 Silverback banner as a blanket to trap the heat, and a cardboard box, that once contained sign parts, as a pillow.

The Inventive Idea

Ken gave Russell the challenge of inventing a new real estate sign. Three days later, Russell introduced his idea, and within six weeks a prototype was completed. It fulfilled all of Ken's requirements: to be light-weight, collapsible, effective in height, attractive, and most of all to not require any tools to set up or take down in the ground. Both men soon realized that the multitude of companies in need of quality, portable marketing materials and signage could find a greater value and benefit from their new product.